Targeted Mailing Leads

Targeted Mailing Leads Enable you to create a solid group of Response Leads which have currently shown an interest in your exact product or service.

Response Makers' Ability to gather single sourced data from our industry's largest and most comprehensive databases will give you the ability to reach buyers as soon as they demonstrate a want or need, this offers you a definite edge over your competition.

More than 500 response segments to work with! These selects cover all aspects of how your prospects live, what they spend their money on, and what interests they possess. Imagine, now we can mail to those who have an interest in our products!

We have direct access to the largest and most accurate databases compiled within the US today, however this particularfile is primarily derived from surveys and from product registration cards which are filled out voluntarily by consumers after they have made a large purchase.

High-performance marketing leads and lists have played an integral role in the success of direct mail marketing campaigns for since the days of Ben Franklin.

Source: Responses to Equifax surveys; product registration card submissions

Updates: Every two weeks. Contact Us for current counts.

Gender

• Female 1,331,900 10,456,250
• Male 1,383,400 11,070,350
  

• Adult Age (18+) 3,411,300 20,315,300
• Children (0-18) 2,642,000 16,065,950
• Married 1,722,800 13,241,850
• Unmarried 871,050 6,238,700
• Divorced/Separated 100,300 533,900
• Widowed 30,700 261,400
  
  

Household Income

• $15,000 & Under 223,850 1,724,250
• $15,000-$19,999 157,650 1,227,200
• $20,000-$29,999 316,500 2,355,850
• $30,000-$39,999 349,850 2,630,450
• $40,000-$49,999 319,050 2,589,050
• $50,000-$59,999 231,900 1,738,400
• $60,000-$74,999 365,950 3,276,300
• $75,000-99,999 297,400 2,471,850
• $100,000-$149,999 265,000 2,421,150 +$10/M
• $150,000-$174,999 42,600 377,350 +$10/M
• $175,000-$199,999 11,050 67,600 +$10/M
• $200,000-$249,999 10,350 67,350 +$10/M
• $250,000 and over 20,900 124,550 +$10/M
• Telephone Numbers 2,259,950 15,993,350
  
  
  Aggregated Mortgage Data
  NOTE: Aggregated Mortgage Data elements are available for
  modeling and data enhancement use. Please call for pricing.
  Aggregated Mortgage Data elements will be available
  for straight selection soon.
  
  

Credit Cards Used

• Bank Credit Cards 1,677,200 11,421,100
• Gas, Dept Store, Etc. Credit Cards 632,150 4,109,400
• Gold/Platinum/Titanium Credit Cards 310,250 913,550
• Travel & Entertainment Credit Cards 320,500 2,028,600
• Do Not Use Credit Cards 388,600 2,562,750
  
  

Investor

• Mutual Funds Investor 323,200 1,252,150 +$10/M
• Real Estate Investor 390,000 1,725,250 +$10/M
• Stocks/Bonds Investor 711,550 4,511,800 +$10/M
  
  

Typical Investing Amounts

• $0-$5,000 3,450 532,400
• $5,000-$15,000 800 106,250
• $15,000+ 750 83,300

Length of Residence

• Under 1 Year 234,550 2,904,050
• 1-5 Years 819,300 8,514,600
• 5+ Years 978,750 7,908,250
  
  

Dwelling Unit

• Single Family Dwelling Unit 1,583,900 13,656,850
• Multi-Family Dwelling Unit 338,100 3,949,500
  
  

Home

• Own Home 1,763,250 12,691,250
• Rent 524,600 3,457,200
• Live in School Dorm Call 8,500
• Live with Parents 6,900 89,150
  
  

Spanish Spoken in Home 30,850 299,500 +$10/M

Education (Includes Spouse)

• Completed Graduate School 320,150 2,013,850 +$10/M
• Completed College 493,850 4,293,550 +$10/M
• Completed High School 1,065,750 6,755,750 +$10/M
• Some Graduate School 3,700 45,350 +$10/M
• Some College 26,550 425,050 +$10/M
• Some High School or Less 6,950 90,000 +$10/M
• Vocational/Technical School 61,900 485,800 +$10/M

Occupation (Includes Spouse)

• Clerical 301,650 2,393,900
• Tradesman/Blue-Collar 337,150 2,869,600
• Federal Employee 55,400 507,650
• Home Office Worker 145,500 1,024,150
• Middle Management 193,850 1,740,200
• Military Personnel 38,150 302,700
• Military Veteran 16,000 332,850
• Professional/Technical 904,450 6,983,000
• Retired 817,400 5,800,800
• Sales/Marketing 222,000 1,723,850
• Self-Employed 278,700 2,343,450
• Student 151,350 1,011,350
• Upper Management/Administrative 225,150 1,784,650
• Working Woman 989,000 7,698,250
  
  

Cooking/Dining

• Gourmet Cooking 454,800 3,117,600
• Home Cooking 26,600 493,950
• Pleasure Cooking 17,000 342,600
• Wines 354,700 2,485,100
  
  

Gardening Mailing Lists

• Flower Gardening 791,650 4,965,350
• Houseplants 175,600 1,664,900
• Outdoor Gardening 53,650 545,100
• Vegetable Gardening 593,700 3,557,150
  
  

Buying Behavior

• Subscribe to Cable TV 351,400 3,393,100

Products Purchased Through Specific Channels
(Direct Mail, Web and Retail) in Last 6 Months

Books Purchased

• Through Mail 15,800 227,950
• Online 3,050 39,400 +$55/M
• At Retail Store 10,400 150,150 +$55/M
  
  

Hi-Tech Devices (I.e. PC, DVD Player) Purchased:

• Through Mail 1,300 22,400
• Online 700 10,800 +$55/M
• At Retail Store 2,700 39,250 +$55/M
  
  
  

Children's Products Purchased

• Through Mail 4,450 65,150
• Online 1,250 13,850 +$55/M
• At Retail Store 6,300 93,900 +$55/M
  
  

Music/Videos/DVDs Purchased

• Through Mail 10,850 139,250
• Online 1,850 28,100 +$55/M
• At Retail Store 7,850 120,150 +$55/M
  
  

Apparel Purchased

• Through Mail 13,100 197,400
• Online 2,400 29,850 +$55/M
• At Retail Store 12,600 184,100 +$55/M
  
  

Gardening Items Purchased

• Through Mail 4,850 71,500
• Online 700 5,650 +$55/M
• At Retail Store 8,150 109,700 +$55/M
  
  

Health Products or Health Info Purchased

• Through Mail 4,250 70,150
• Online 600 11,150 +$55/M
• At Retail Store 6,500 101,500 +$55/M
  
  

Food/Cooking Products Purchased

• Through Mail 4,000 53,450
• Online 600 7,150 +$55/M
• At Retail Store 9,300 136,400 +$55/M
  
  

Craft/Hobby Items Purchased

• Through Mail 4,000 53,450
• Online 600 7,150 +$55/M
• At Retail Store 9,300 136,400 +$55/M
  
  

Housewares/Furnishings Purchased

• Through Mail 5,750 83,000
• Online 950 10,450 +$55/M
• At Retail Store 13,900 149,700 +$55/M

Favorite Magazines

• Inquire for specific magazines and counts
  
  

Contributors

• Charities/Volunteer Activities 11,150 89,800
• Community/Civic Activities 69,000 733,550
• Current Affairs/Politics 97,950 692,400
• Democratic Contributor 20,150 52,750
• Donate to Charitable Causes 790,850 6,315,250 +$10/M
• Our Nation's Heritage 116,050 890,500
• Republican Contributor 19,650 52,150
• Support Health Charities 30,550 276,750
• Wildlife/Environmental Issues 383,400 2,623,950 +$10/M
  
  

Collectibles

• Art/Antique Collecting 230,250 2,037,100
• Collectibles (All Types) 454,850 3,479,700
• Stamp/Coin Collecting 187,450 1,650,150
• Crafts 536,450 4,156,300
• Crocheting 5,300 74,100
• Cross-Stitching 5,750 74,100
• Needlework/Knitting 124,400 1,218,050
• Sewing 130,500 1,415,700
• Scrap-Booking 4,000 64,150
• Quilting 3,950 55,500
  
  

Outdoor Sports & Recreation

• Bicycling 340,150 2,932,800
• Bird Watching 14,950 185,700
• Boating/Sailing 33,650 363,150
• Bowling 10,650 98,500
• Camping/Hiking 638,900 4,329,650
• Fishing 706,800 4,842,250
• Golf 471,300 3,518,800
• Horseback Riding 94,300 868,450
• Hunting/Shooting 415,250 3,114,650
• Motorcycling 48,250 544,550
• Nascar Enthusiast 17,100 179,900
• Participate in Team Sports 3,900 66,700
• Powerboating 131,250 1,147,950
• Running/Jogging 274,000 1,919,700
• Sailing 46,350 394,500
• Scuba Diving 9,600 122,350
• Snowboarding 3,600 72,750
• Snow Skiing 111,700 1,122,150
• Soccer 1,400 23,150
• Tennis 196,950 1,036,150
• Watching Sports On TV 764,350 5,180,650
• Water-skiing/Water Sports 1,050 13,050

Pets

• Household Pets (non-specific 92,350 792,950
• Own A Cat 615,150 4,134,200
• Own A Dog 841,250 5,683,400
  
  
  Healthy Choices
• Dieting/Weight Control 620,150 3,680,700
• Healthy/Low-Fat Cooking 122,750 798,450
• Health/Natural Foods 426,600 3,503,950
• Physical Fitness/Exercise 840,000 6,120,850
• Self-Improvement 427,750 3,002,350
• Vegetarian 3,850 59,300
• Walking For Health 525,500 4,357,150
  
  

Music Preferences

• Alternative Music 1,300 15,450 +$10/M
• Classical 35,150 533,700 +$10/M
• Contemporary Christian 16,750 247,650 +$10/M
• Country 60,050 972,600 +$10/M
• Easy Listening/Light Sounds 59,300 900,550 +$10/M
• Gospel 25,050 388,800 +$10/M
• Jazz 22,650 374,700 +$10/M
• Latin 650 5,550 +$10/M
• Metal 350 7,250 +$10/M
• Pop/Dance 4,100 45,100 +$10/M
• R&B 20,100 393,050 +$10/M
• Rap 3,950 101,250 +$10/M
• Rock (hard & soft) 45,400 812,150 +$10/M
• Own A CD Player 1,557,650 9,789,900 +$10/M
  
  

Other Lifestyle Interests & Activities

Home Study Courses 1,700 28,600 Home Video games184,150 1,189,600 Home Video Recording 340,700 2,571,100 Home Workshop 741,950 4,963,600 House Improvement Projects 268,600 872,500 Jewelry 8,150 137,350 Military Veteran In Household 145,750 1,109,100 Moneymaking Opportunities 449,100 2,179,750 Own Vacation Home/Property 32,150 310,450 Photography 458,150 2,946,250 Recreation Vehicles (RVs) 228,100 1,748,200 Science Fiction 124,300 1,021,050 Science/New Technology 151,950 1,385,500 Stereo/Records/Tapes/CDs 840,550 7,415,550 Travel For Business 79,700 452,500 Travel For Pleasure/Vacation 132,350 867,300 Travel In USA 850,650 6,219,600 Veteran's Benefits Programs 89,800 202,900

Automotive Work 304,250 2,157,550 +$10/M Avid Book Reading 1,235,500 6,870,220 Bible/Devotional Reading 579,600 3,885,950 Buy Pre-Recorded Videos 302,800 2,483,900 Career-Oriented Activities 14,350 169,800 Casino Gambling 342,550 2,447,250 Contests/Sweepstakes 443,150 2,679,250 +$10/M Cosmetics 3,950 82,400 Crossword Puzzles 19,650 159,700 Cruise Ship Vacations 368,550 2,270,550 Cultural/Arts Events 330,700 2,790,150 Electronics 236,100 1,946,000 Fashion Clothing 492,150 2,760,950 Foreign Travel 406,000 3,024,150 Frequent Flyer 379,300 3,164,550 Grandchildren 626,000 4,413,900 Home Furnishings/Decorating 272,700 2,295,250

Computer & Online Services

• Own A PC 1,589,250 11,834,000 +$30/M
• Own A CD-ROM Drive 1,095,100 6,811,500 +$55/M
• Own An IBM Compatible PC 794,550 6,499,400 +$55/M
• Own A Mac Or Apple PC 76,400 601,550 +$55/M
• Currently Subscribe To
• Any Online Service 1,004,500 10,204,900 +$30/M
• Currently Subscribe To AOL 21,200 407,800 +$55/M
• Currently Subscribe To CompuServe Call 1,500 +$55/M
• Currently Subscribe To MSN Call 3,300 +$55/M
• Currently Subscribe To Prodigy Call 1,650 +$55/M
  
  

Purchased Software Through Mail Last Year

• Purchased 1-2 Time 1,650 27,800 +$10/M
• Purchased 3+ Times Call 9,900 +$10/M
  
  

Current Long Distance Telephone Carrier

• AT&T 19,850 517,700
• MCI 4,350 144,800
• Sprint 4,600 80,700
• Other 18,250 308,650
  
  

Average Personal Long Distance Bill

• $0-5 3,100 315,050 +$30/M
• $6-19 4,050 261,500 +$30/M
• $20-$49 4,600 298,900 +$30/M
• $50-$99 1,400 108,700 +$30/M
• $100+ Call 27,550 +$30/M
  
  
  SELECTS

• 0-60 DAY HOTLINE $12.00 /M
• .5-6 MONTH HOTLINE $6.00 /M
• CARRIER ROUTE $5.00 /M
• EA ADDL STD SELECT $8.00 /M
• FAVORITE INTEREST $10.00 /M
• PHONE NUMBER $30.00 /M
• SCF $3.50 /M
• SCORING SURCHARGE $12.00 /M
• STATE $3.50 /M
• ZIP $3.50 /M
  

Exact Targeted Mailing Leads