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So while you can measure the business lists results, it is a bit harder to determine why your b2b promotion succeeded or failed, you have to get a sure way to know what part of your message built your image or changed the publics image of your business, let alone how much it has changed the image or how this will translate into sales and profit for you.

Lets say your product sells for a thousand dollars per unit. Eight units sold gives you revenue of eight thousand dollars for the mailing, you would have had to generate fourteen hundred in sales for the mailing just to break even; at this point you have emerged from the transaction more than five and a half times.

The performance of your business lists can be measured in its response cards or forms, for example if you mail two thousand direct mail pieces to two thousand addresses, your cost including postage mailing lists and printing is seventy cents per package for a total mailing cost of fourteen hundred dollars, if the mailing generates forty leads your cost per lead is thirty five dollars and your response rate is two percent, in following up, say you convince eight of these prospects to buy your product, your conversion rate is then eight out of forty leads and twenty percent.

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Targeting your business to business lists for direct mail requires a specialized knowledge of direct marketing responses, market flows and corporate structuring in order to generate.track and measure the response. The respoding company should ALWAYS have means to order the product right from your ad, letter, or circular.

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Business Direct mail (B2B) is advertising or informational material sent to a targeted business list or even a targeted individual executive.

Learn More About SIC Codes:

What are SIC Codes and why do they exist?

What is a Standard Industrial Classification (SIC) code? It is a four-digit code to determine and classify a specific industry. The SIC code system of industrial classification was created in the 1930’s by the government, to identify a type of business establishment by using a four-digit numerical code. The major industry determines the first two digits of the code. The last two digits narrow the identification down to a specific group within the larger industry.

For example: The SIC code, “2091” is for “Canned and Cured Fish and Seafoods.” The first two digits “20” will indicate the major group of “Food and Kindred Products.” The third digit “9” breaks the industry down further into “Miscellaneous Food Preparations and Kindred Products.” The final digit “1” indicates the most specific part of the classification: “Canned and Cured Fish and Seafoods.” If the last digit had been “8” instead of “1” then the specific industry would have been “Macaroni, Spaghetti, Vermicelli, and Noodles.”

Here is another example of a SIC code: “1041” is the industry code for “Gold Ores.” Breaking this code down, we see that the first two digits “10” indicate the major industry of “Metal Mining.” The third digit “4” means “Gold and Silver Ores.” Because the code ends with a “1,” we know that this code is specific to “Gold Ores.” Had the code ended with “4,” then it would be “Silver Ore.”

All economic activities are identified using the Standard Industrial Classification system. From agriculture to zoos and recreation, each industry fits within the code parameters into its own specific classification.

What is their Purpose?

The purpose of creating the Standard Industrial Classification coding system was not only to identify an industry but also to collect statistical data in a uniform way between government agencies and private conglomerates. This made collecting, analyzing, and presenting data and statistics much more timely and accurate.

The use of SIC codes is diminishing due to the implementation of the North American Industry Classification System (NAICS). The NAICS was release back in 1997. It is a six-digit coding system in which the first five digits are standardized in all of North America. The NAICS was unveiled by the United State’s Commerce Department back in 1999 when the Census Bureau released the 1997 Economic Census.

The United State’s Department of Labor’s Occupational Safety and Health Administration (OSHA) have an internet site that provides the 1987 version of the SIC Manual. The website allows the user to search SIC codes by description and it provides information about each specific industry. It also enables the user to examine the structure of the SIC coding system. Please visit the site www.OSHA.gov for more information.

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