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Direct Marketing Lists

can be designed specially for your product or service. Be sure to see our special limited time offer for your first order.

Get the Exact Direct Marketing Lists you are looking for. We provide fresh, and up-to-date Direct Marketing Email Lists that are invaluable to companies offering services and products over the phone or through the mail.

Studies report that between 40% and 50% of your Direct marketing success is directly attributed to the quality of the mailing list or telemarketing list that you use.
Quality Does Matter. Our talented team of experts will research and identify the lists or leads which will outperform your expectations.

New selling lists

selling lists resources on http://www.exactsalesleads.com include information about american business lists, and more. Great deals on lists

selling lists News

Always offer better pricing and service for more overall value

Most of the time, we offer a better service and more competitive prices. The reason for this is our process. Most marketing companies do not have good processes – we do.

Always let your client know that service and quality are the two core values we stand by. We can beat all pricing because we have very aggressive wholesale relationships and low overhead. Remind the client we will work hard to win their business in the following ways.

Guarantee 96% mailing accuracy, 93% phone accuracy (we will pay printing and postage costs for any returns over 4% and $15/telemarketing hours if we have more than 7% disconnected or wrong numbers). This is one of the best guarantees in our industry because we always pull fresh data., you can send this link to your clients: http://www.exactsalesleads.com/guarantee.html
Exclusive leads. Even if we get a similar customer that comes in looking for the same data, we always work with existing clients to ensure their continued business.
Unlimited formatting and data retrieval assistance (our standard is excel and CSV but we can do any formatting necessary).
Quick turnaround – same day if necessary (3-5 days on specialty lists) - (pre-payment required)
No complicated long term contracts. Easy ordering procedure.
1 contact person to discuss any issues with – all sales reps are also customer service agents so there is never any passing of responsibility. Invite client to talk to sales manager if they have further questions.

IF a competitor price is better than ours hands down, always make sure the client knows that we don’t mind that they take their business elsewhere as long as they come back if the data does not perform.

What if They Want Test Leads

Many clients will want to have a sample test or a test sample or a sample of the leads, many time they are just looking to see the format. If they ask for a sample or a test, ask them if they are looking for valid contact data to test or just to see the formatting.

IF they want a valid sample of data, let them know that we offer it to clients that currently spend over $1,000 a month on data. They have to fax an invoice showing two consecutive months of data purchase and we will provide a sample of 1,000-2,000 records.

If they do not spend this much and continue to press for a sample, direct them to a sales manager – or let them know a sales manager will call them back. Most likely, this objection is overcome through

Product knowledge
Professionalism
Tactfully communicating that nothing is free and we will work hard to correct any unforeseen problems with the database.

Sample leads to show formatting are a different story. Many times clients will need this to see how the file will integrate into the execution of their marketing. We always have sample files to show a client what the fields look like for their needs.

Most people that ask for samples are really saying "you sound like a good company, but I don’t trust you with my money yet". This reaction usually means that you have not spent enough time building an understanding of the clients needs or explaining our services and products.

Running counts

Always record their FULL contact information, enter it into your Customer Manager with notes about the count and ask the quantity they are looking for.

Guidelines for running counts:

1. Always have a definitive audience you are looking for (help the client narrow their search)

2. Do not let people push you around into doing 5 or 10 searches without purchasing.

3. Prioritize your research by doing several counts at one time.

4. Prioritize your research by working with clients that have a budget.

5. Prioritize your research by when a client is looking to move forward on their project.

Compiled Lists :

NEVER sell an order unless you have run a count ready. You can sell an order if the count hasn’t been run – but before you send the paperwork, you must run the count so we know the product is available.

Any order that has no count run for it will be delayed because all sales people are responsible for running the count for their clients, unless otherwise noted.

All counts should be saved if possible. Specialty lists should be noted on the invoice by the following icons in the P.O number section of the invoice: CB = Consumer Base; CM = Mortgage Base; SL specialty list.

Specialty Lists

Always request your specialty list from the manager/team leader. If it exists, you will receive a data card and pricing for the client. Always let a client know that specialty lists take longer to obtain. Sometimes up to 3 days.

Specialty lists can be big money makers but they can also be very costly time-wise if not managed properly.
Always try to steer a client away from a specialty file because of the following:
- It is more closely monitored for repeat usage
- The data isn’t necessarily more responsive, though it is more targeted
- Compiled data can actually target more variables like wealth and age if they are important. Only bring these up if a compiled list would work well
- Specialty lists often have terms and requirements that can make it not worth the trouble.
- List managers can turn down offers for no reason.

Pricing

Prices are based on several factors. The following two pages outline the pricing for Mortgage, Consumer, and business data. Additional databases and variables have different pricing. A good rule of thumb to go by is the more data a client wants, the lower we can go in price (ask team leader/Manager). Also, the more diverse the dataset, i.e. 5 or 6 variables, the higher the cost per record.

Always run counts before you quote the cost and volume of a mailing or telemarketing list. When asked about price, it is best to give an estimated number that you think we can work with and then get their contact information to follow up on.

Discussing price can be a stumbling block for many new sales people. One of the things that you can do to get over the stress of pricing data is simply imagine that you are in a store talking to a customer that walked in. They are coming to you and expect to pay for the product.

It is not important to have the best price. The most important thing you can do is demonstrate the value of our service and product. Value is a combination of price and service. The better service you demonstrate, the higher price you can command.

The following three pages have information on Business data, Consumer data, and Mortgage data pricing. If you have any questions on pricing, please contact your team leader or the manager.

selling lists Facts

Writing up orders.

Anatomy of an order.

Custom Job – Customers full Name and address must be entered before preparing an order. The customer name is the company or person that is paying for the order. The company name is entered as well as their address, phone, and email. Make sure the ‘Bill to’ section and the ‘Ship to’ section are the same. Remember to enter phone, fax, and email.

Date/Invoice Number - Make sure the invoice bears the right date on it.

PO Number: We use this to identify Class -There are several classes of clients we have based on vendors – you must ask clients where they came from to get an idea of which class they belong too:

Referrals - Clients that have been referred to us from places other than the web have their own class.

Repeat orders - These do not have a tracking site because we track new business separate from old business. If you encounter someone that has bought before and there is not a current rep that is servicing that client, please take the clients order and make sure they now know you are their current rep.

Exactsalesleads.com - A site built by another company, purchase in it’s entirety by Response Makers, LLC. The site produces the most leads per day, approximately 15 including phone calls.

ResponseMaker.com - Our corporate site, creates several leads per day – very solid conversion, created originally by RESPONSE MAKERS, LLC for direct marketing campaigns.

Leadsareus.com - this site provides about 16% of the existing and repeat business.

Print Vendors the Lead will be denoted with Print Vendors or PV on the label.

Terms – 100% pre-pay. Any variations to this must be approved by Sales Manager.

Rep – Initials of Sales Officer First and Last Name.

Quantity – Selections for the entire amount of data purchased must be entered into the quantity.

Item coding - Every order has item codes outlined in Quick Books. Once you know the codes, you can use them to write up orders. All extra variables must be coded as a ‘select’. Each order must have: ‘geography’, ‘processing’, and ‘formatting’, as well as a ‘list on output’.

Price Each - The cost of each piece of data varies. All Selects should be charged between .005 and .02 depending on the type of select (see pricing code). All selects with pricing must also have a quantity to compute total cost.