Refinance Lead Information!

Let's Explore The Pros and Cons of Popular Refi Lead products...

Mortgage Refinance Referrals

We all love referrals. The only thing to be careful of is how you solicit for them and how to maximize this layer of marketing. I always tell everyone that I speak with no matter what the industry – networking and referral based business is an essential part of your business model and should be developed.

Contact Us for pricing and trigger lead counts in your area! we are dedicated to bringing new products to the market like cell phone trigger leads, now you can always reach your prospects with your offer!

All three bureaus provide a derivative of this products for refinance lead generation, we recommend that when using an actual scored database, you implement specific targeting as well as good follow through which we will go into deeper here in the next section.

One of the great things about actual scored data is you can pre-filter the file to include only those scores and criteria you can work with. The bureaus also have other filters like length of residence, consumer debt, late payment information that can be filtered along with credit score to target specific mortgagors. Contact us for fast counts, or read more about scored data here.

Trigger Leads –

Triggered leads are an up and coming product that has created quite a stir in the mortgage community. In 40 states, the bureaus offer the name, address, age of loan, credit score, phone, and mortgage inquiry date to those brokers that want to compete with applicants that have had their credit run.

On the one hand, these are proven buyers looking for a refinance loan – on the other hand, they are already working with a mortgage company. One thing to note on the mortgage trigger leads is that there are no media costs – in other words, there is no cost to find the prospect since it is triggered on the homeowners credit being run.

This makes the retail price of Trigger leads very appealing. Even with a 4 or 8% closing ratio, most brokers are very happy with the overall cost per funding. Contact us for more trigger lead information.

Aggregated Scored Data -

A derivative of credit scored data used for finding refinance products as an alternative to purely modeled consumer/homeowner data, this file is a good way to approximate credit scores without actually getting a hard score. The modeling is based around taking the average credit score for a full residential block and assigning each household this score. (read more)

The only real downside to Aggregated Scored Data is that you cannot overlay as many credit report specific variables and you run the risk of blending scores which, as you well know, two neighbors may have completely different loan needs. Contact us for more information.

County Recorder/Tax Assessor –

The old fashioned and still highly popular choice for many title companies and mortgage companies looking to farm general mortgage holders. While this data will boast a wide range of selectable criteria, the way the file is updated creates a lower quality database. Sometimes 20-30% of this type of data may contain errors or may be different altogether based on how often this information is updated. Since county clerks update at different times and the cost of going to every courthouse is expensive, we can cut these costs as low as 70/M and even lower with volume. Contact us for more information.

Always a staple in many markets. This classic advertising is in my opinion a good investment. Think of what has worked for you and stick to it. Most print advertising works well with a good call to action and brand identity in other areas. Especially in local markets, your company should have yellow page and RE book advertising. This is especially useful in cross-marketing with Realtors and other business affinity partners (appraisals, lawyers, title companies, exterminators, financial planners, etc…)

Much like hot transfers, these leads are fast becoming rare and more and more non-exclusive because of the market and greediness of lead generation companies. There are many companies that still create outstanding leads at reasonable pricing, but these leads are few and farther between than most. Telemarketing leads are also moving quickly to the wayside because of DNC laws and the frequent outsourcing of telemarketing to other countries which of course creates a lower quality lead. Contact us lead information.

Contact Us for pricing and trigger lead counts in your area! we are dedicated to bringing new products to the market like cell phone trigger leads, now you can always reach your prospects with your offer!

The mere act of taking out a first or second mortgage can be a very daunting thought to the everyday refinance consumer. Lenders are now offering many more options than they ever have before. There are many available plans that make homeownership more affordable and accessible. However, with all plans comes a certain amount of risks that borrowers should consider.

An inexpensive and effective way to relay information to prospective customers is to use refinance leads. A lot of information can be packed into a brochure. You will also have the ability to use some space to advertise your own services and highlight how the information can be used to establish an immediate relationship with the customer.

A sleek eye catching refinance brochure will be helpful in promoting a successful mortgage marketing campaign. By catching the consumer's eye, you will draw them in to read the information that is contained within and invariably they will wonder who sent this information to them.

Contact us for more information.

Mortgage Refinance Lead Creation