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One other factor that doesn't show up on the chart is the additional cost of the tape player, including shipping. Customers are asked to enter their name, address, e-mail address, and sizes. The global marketplace is tremendously important for you. (see the case study in chapter 14. We offer you hundreds of targeted residential mailing list selections to choose from including: geography income age and date of birth children's age ethnicity special interests and hobbies education marital status homeowners new homeowners renters new parents surname length of residence credit card holders mail and catalogue order responders and much, much more.

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Pc flowers and gifts is another well-known web success story. They usually have special packages where you get a business phone line along with a certain number of ads. Owner jeff miller says the site has not generated much business, however, because 90 percent of his inquiries come from out of the lo-cal trade area. On-line retailing has become a very popular form of distribution. The mail-order company sells music cds by the thousands and has created a selling system that takes full advantage of the web's strengths. )e-mail messages -- these can be wonderful means to getting the word out about your business. Publications differ, however, and a prime location in one might not be as good in another.

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