The simplest and least expensive direct mail package has three elements,a form letter ---with a reply card ---in a simple plain outer envelope. The letter can be typed on business stationary and offset at the local quick-print shop. The printer can typeset the reply card even though it is not mandatory to use a response type format here , there is an option to pay the postage for every returned card,by setting up an account with your carrier. I you don't want to bother with this you can let the recipient put their own postage on the card. The outer envelope can be a number ten-business envelope no need for graphics it can either go through the word processor or have labels applied. It is easy to try this basic direct mail package and if it pays off you can use the profits to upgrade maybe adding personalization to the letter, such as a brochure, other inserts or graphics on the outer envelope.
Here are some things that Writing Services consultants will suggest that you to keep in mind for a direct mail sales letter. Make your direct mail letter look like a regular letter, use a typewriter and copy it on your regular letterhead, make it friendly with a conversational tone using personal pronouns such as "I". Be specific explain what you are selling and what it can do in terms that a reader can understand. When you need to elaborate on a principle, theory or technical point consider using a brochure for that type of information. It is the letters job to "sell" not to "tell". Avoid a business sound, write naturally and think about how it looks, people like short sentences and short paragraphs which only helps to hook them into the body of your message. It helps and makes for a good letter when you focus on the recipients and their needs instead of your product, you can underline parts for emphasis if you keep it lively and personable, be concise not repetitious and clear while getting to the point right away.. Sometimes adding a teaser increases responses but it can go either way because if the teaser identifies the package as direct mail it may seem too much like advertising plug, on the other hand it could increase responses by stimulating the addressee's curiosity about what is inside the envelope. Teaser copy is great if you have correctly identified your target audience and their possible needs with provocative language that promises a benefit as well as a sense of urgency.
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