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Direct Mail Tips
Free Direct Mail Tips and Marketing Tips - Doing Business without advertisng is like smiling in the dark.
Want some free help with your campaign? Call 800-884-8395 or Contact us for fast service.
Consciously developed, direct mail marketing can have your business touch the heights of sales in large volumes. But if developed poorly, direct mailing fails and it goes down the dustbins unread, as your potential customers would drop such mail in any place they'd find immediately.
Write personal messages
Business owners usually insert most of their catalogues into envelopes, fill people's mailboxes and expect the dollars will start rolling in. A very bad move, besides being an incomplete one. Among all advertising media, it is only the direct mail strategy effects into an intimate correspondence with your prospect.
Brad Lehrer, President of Bronxville, N.Y. based Brad Lehrer Designs suggests to "Make your mailing piece as personal as you can". He advises to "Make it look like a one-on-one communication. You should print addresses right on the envelope. Better yet, use handwritten calligraphy if your mailing announces some special event. Remember that if people see their addresses have been generated by a mail merge program, they drop your mailing right into the garbage".
Create a Sense of Urgency
Ivan Levison, an advertising & media consultant, from Greenbrae, California says, "You can increase your direct mail success tremendously by adding a sense of urgency to every mailing". "Print the deadline on the face of the envelope. This is one way to get recipients to open the mailing and read what’s inside."
Unless there's urgency shown in your message, people receiving your mail will likely keep your mailing in the corner of a shelf, which they plan to read later, but never act up on the plan. Give them a deadline before which they can avail of your offers and they will know that now is the time to take advantage or lose the offer. A few things you can try are:
• Order between (mm/dd/yyyy) and (mm/dd/yyyy) and receive a 20% discount on your order
• Sales end this month. Hurry!
• For this month only, get a gift worth $__ on your next order with us, absolutely free!!!
Offer Nice Benefits
To get people to open your mail, give them an incentive. Further, integrate the reward with your sales pitch/message such that it not only happens to be an appreciable benefit, but also helps you get closer to closing the sale. Here's a small list of benefits that you could offer:
• Offer a sneak-peek at your new product or service, before the launch date
• 30 minutes of free consultation, one-time
• Enclose a limited-time 'good to use' discount coupon
"You need a clearly defined offer if your mailing is to draw customers", says an expert. "Such announcements are timely and will stimulate a lot of attention".
Sales Letters sell
Most people receiving direct mail offers tend to read your sales letters before anything else. So, it almost becomes mandatory that your message, offer and/or benefit speak out up-front.
Washington based Biz$hop's President Mr. Steve Veltkamp believes that "Some businesses don’t like headlines, but the fact is that 80 percent of the power of the sales letter is in the headline". He adds that "It should state a benefit or a solution to a problem that recipients have."
Give all, but only enough information
With direct Postal mail marketing, you usually get the required amount of space to describe your product or service offering. For example, newspaper advertising limits your promotional activity, to a small headline and some words, and limited space.
Want some free help with your campaign? Call 800-884-8395 or Contact us for fast service.
