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Targeted Email List
Ofind out who did work you like. A friend tells me that for a giant publishing house they decided test simply making their insert slightly larger than other people's inserts, and using a heavier weight of paper. Don't forget though, that you have allow for the relative circulation in each geographical area of the particular publication you are using. This means that there have be enough in a particular country in order justify the cost.
One section he read several times, because he could not believe what it said. And, of course, as investors, they ought investigate this anyhow. But sometimes your brief is inadequate simply because the person who actually briefs the does not eventually judge the work.
Targeted Email List info: If it's a window display or a trade show booth, i have them stand across the street and i ask them describe what they see. Get know very well who you are going deal with and in particular make it your get know the creative people. Problem is, you run out of friends very fast, because everyone in your group knows many of the same people. For example, one ad for a famine appeal showed a picture of a locust with the headline, 'fresh food is flying into africa daily'.
See also Real Estate Leads.
