Specialty Marketing Lists
No matter what type of direct mailing you send out, you’ll need a targeted direct mailing list. The typical way to build a mailing list is by capturing the name and address information for everyone who buys from you or requests information about your product. If you sell by mail, you’ll already have this information. If not, you can get it off of your customers’ checks.
Effective direct marketing lists can allow you to present your offer in an unusual, meaningful and interesting way. If your marketing list can increase the response level to the point where the extra sales more than pay for the cost of direct mailing and printing then it certainly is worthwhile. Testing the results of your marketing list can be tricky because the creative and offer have just as much to do with the results, the only way to know whether a response will increase decrease or remain the same when you include a marketing list in your direct mail campaign is to use the same creative with a response code.
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A marketing list is important when you need to offer specific offers using detailed or highly technical information to qualify your prospects so that when they do respond to your offer your sales team will be able to actually fund or close them. While your ad copy will explain the main benefit that your offer has, and the creative will grab attention, only the marketing list will assure that the prospect is able and ready to make a deal.
Marketing Lists info: Nevertheless, If you aren’t sure which list to use, call 800-884-1739 or feel free to contact us to let us know about your goals. Our consultants know all the lists available and can advise you on what type of list would work best for your business. We also custom-create lists based on your requirements. Another source is the bimonthly directory Standard Rate and Data Service Direct Marketing List Source, it's available in most public libraries.
See also Mortgage Broker Marketing.





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