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You can work one out quite simply. B2b, graphic/html design and . No mention is made of this in the ad so that it is possible measure how many of the people who saw the commercial were motivated reply the ad: How much 'uplift' the commercial gave. So effective, the restaurant's increased caused most of the local competition shut down.
And the fact that the creative department has produced 20 of them will not make them any better than if they had come up with one brilliant idea on the back of an envelope. They may look at the order form first: Make sure thats doing a selling job.
Direct Mail List info: As ive already indicated you can ask for action on the envelope. 5 Can you give a test drive?When preparing your work remember what i said earlier: What would a salesman do? A salesman would try demonstrate the product. Does the heading or envelope tell them: Theres more come? Dont use all your ammunition before the battle. Powerful shipping methods and cost control.
Oi have never seen short copy making the same pitch do as well as long copy in tests. See also Real Estate Leads.
