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You have think carefully before you apply the 'rules'. Something you will lose if you don't reply now - which we have touched on before. The client contacts a server request information; the server responds by sending a copy of the requested information. If it's a window display or a trade show booth, i have them stand across the street and i ask them describe what they see.

I know how make people buy. For example, if you test ads x and y on an a/b basis in the southern editions, whilst splitting x and z in the north, you should have a good indication as which of the three ads is best. It is an appreciated 'thank-you' and a reminder of what buy in their own interest. If you write at no particular time, you cannot know whether people are predisposed reply.

One section he read several times, because he could not believe what it said.

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Two tests both providing an uplift of 20% will not, when combined, produce 40% increase in response. Even if you didn't have borrow seed money or start-up funds, it's always a good idea develop a positive relationship with your banker - you never know when you might need dip into the pot, and you might as well have a good rapport with the person who makes the decision! Another person you may need have on your team is a lawyer, especially if you are importing or exporting, or doing any kind of international.

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